Getting feedback from customers doesn’t need to be overly complicated. A few months ago I ordered a couple of pizzas for my daughter and her friend. When the pizza arrived, I was surprised to see a bright yellow sticker on one of the boxes. No frills, just a little square, with black text, and a straight forward request.

“Email us a picture of the pizza inside this box and we’ll send you a coupon…”

Amused, I snapped a couple of pictures and sent the message on it’s way. That’s it… A simple solution, that delivered real-time, actionable, feedback for minimal cost. In a day and age where NPS is everywhere, it was refreshing to…