Jobs Theory
Jobs Theory
Photo by JOSHUA COLEMAN on Unsplash

Jobs Theory creates a common language that can serve as a North Star to align Product, Design, and Development teams as they collaborate to create new products and services.

In a day and age in which consumers’ needs, and expectations are in constant flux companies have to be able to get new products and services out to market quickly in order to remain competitive.

To accomplish this, companies — and more specifically product teams — need to optimize their processes in order to accelerate delivery and limit waste.

In large organizations, optimization involves obtaining alignment across multiple divisions and departments…


Change is hard, but being aware of the emotional roller coaster that awaits you will set you up for success. So, let’s take a look at the 5 Emotional Cycles of Change (ECOC) as listed in Brian Moran’s book, “The 12 Week Year.”

Uninformed Optimism
You start to imagine the benefits of change, but see none of the struggle that lies ahead.

Informed Pessimism
As you learn more about the reality of what it will take to change, negativity starts to seep in and your mood begins to shift.

Valley of Despair
You’ve put up with just about all of the…


Q: What books should every workshop facilitator read? There are a wealth of resources out there, but I will share 3 of my favorites. 😀

“Whether the facilitator is teaching, or leading or mediating, or simply managing a process, the purpose of the role is to strengthen the effectiveness of the group of people who are there to get the work done.”

“When you are designing an exercise or workshop, you want to think like a composer, orchestrating the activities to achieve the right harmony…

Roman Grant

Facilitator | Strategist | Army Vet | Always Forward!

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store