Jobs Theory
Jobs Theory
Photo by JOSHUA COLEMAN on Unsplash

Jobs Theory creates a common language that can serve as a North Star to align Product, Design, and Development teams as they collaborate to create new products and services.

In a day and age in which consumers’ needs, and expectations are in constant flux companies have to be able to get new products and services out to market quickly in order to remain competitive.

To accomplish this, companies — and more specifically product teams — need to optimize their processes in order to accelerate delivery and limit waste.

In large organizations, optimization involves obtaining alignment across multiple divisions and departments. And in product teams, a lack of alignment can create tension among team members that have inherently different motivations and desires, but ultimately need each other to survive. …

Change is hard, but being aware of the emotional roller coaster that awaits you will set you up for success. So, let’s take a look at the 5 Emotional Cycles of Change (ECOC) as listed in Brian Moran’s book, “The 12 Week Year.”

Uninformed Optimism
You start to imagine the benefits of change, but see none of the struggle that lies ahead.

Informed Pessimism
As you learn more about the reality of what it will take to change, negativity starts to seep in and your mood begins to shift.

Valley of Despair
You’ve put up with just about all of the discomfort you can bare. And honestly… Was it even that bad before you decided to change? …

Q: What books should every workshop facilitator read? There are a wealth of resources out there, but I will share 3 of my favorites. 😀

“Whether the facilitator is teaching, or leading or mediating, or simply managing a process, the purpose of the role is to strengthen the effectiveness of the group of people who are there to get the work done.”

“When you are designing an exercise or workshop, you want to think like a composer, orchestrating the activities to achieve the right harmony between creativity, reflection, thinking, energy and decision making.” …

Facilitation supplies
Facilitation supplies

A collection of real world tips and advice on how to run productive meetings and workshops.

Start Off Strong by Reviewing the Goals and Objectives

  • Review the goals and objectives at the beginning of the meeting and make sure everyone is able to see them/read them (ex. display them on a slide that everyone can see)
  • Be sure to ask if anyone has questions, or needs anything clarified, before you begin
  • Keep the goals and objectives up and visible when you can (in-person), or repeat them periodically (remote) to keep them top of mind

Share the Why

  • Explain WHY the goals and objectives you have outlined are important and HOW their participation is going to…


Roman Grant

Facilitator | Strategist | Army Vet | Always Forward!

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